This guide is perfect for a company that is beginning to embark on their sustainability journey with the implementation of ISO 20121. This guide provides information on how to identify your starting point and what the preliminary steps are. Next, this guide covers how to communicate to others the fact that you are implementing ISO 20121 with numerous paths you can go down. Each path is described in detail allowing you to make your choices based on what’s best for your organisation. The guide also links to extra reading which may give you more of an insight into different aspects of ISO 20121.